Business owners put a lot of effort into the design of their offices, especially the lobby because this is the first room their clients see when they walk in. But the lobby probably isn’t the first thing people see nowadays. Most go to your company’s website before they come to visit you in the office. Your website makes the first impression, and we all know how important that is. You have to treat your website as you treat your office and make it the best reflection of your business and values.
A custom site provides a unique identity for your business. You have full control over its look and feel. It should be in line with all other offline and online branding materials you have. The design of your site should tell the story behind your business. It is critical to carry all brand elements through your online and offline materials; the site should look like it belongs to your company and users should recognize your brand even if they don’t see the name and the company logo.